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LABEL
The functional portion of a pressure sensitive construction, comprised of the face material and adhesive, cut into various shapes.

LABEL HEIGHT/LABEL LENGTH
The vertical measurement of a label (from top to bottom) when the label is traveling in the machine direction.

LABEL STOCK
Pressure sensitive laminate from which labels are produced; usually refers to roll stock.

LABEL WIDTH
The horizontal measurement of a label (from side to side) when the label is traveling in the machine direction.

LAMINATE
A web material formed by bonding two or more materials.

LASER PRINTING
Also known as electrophotographic printing, a process where light, generated from either a laser or diode, creates a static charge on a photographically-sensitive cylinder. The charged cylinder attracts toner, which is subsequently transferred to a printable surface, creating an image.

LATEX PAPER/LATEX-IMPREGNATED PAPER
Paper saturated with latex during its formation making it (durable=stronger) more resistant to moisture and abrasion, more flexible, and more durable.

LEADING
Measured in points, it is the vertical space between two lines of type.

LIFE CYCLE
The length of time that a label is to be used before it is ultimately discarded.

LINE GROWTH
Pressure between the printing plate and substrate that may cause the printed line to grow.

LINER
A paper or film that is a carrier for pressure sensitive labels. Typically, it has a silicone coating to allow easy removal of the label.

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