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LABEL
The functional portion of a pressure sensitive construction,
comprised of the face material and adhesive, cut into various shapes.
LABEL HEIGHT/LABEL LENGTH
The vertical measurement of a label (from top to
bottom) when the label is traveling in the machine direction.
LABEL STOCK
Pressure sensitive laminate from which labels are produced; usually
refers to roll stock.
LABEL WIDTH
The horizontal measurement of a label (from side
to side) when the label is traveling in the machine direction.
LAMINATE
A web material formed by bonding two or more materials.
LASER PRINTING
Also known as electrophotographic printing, a process
where light, generated from either a laser or diode, creates a static
charge on a photographically-sensitive cylinder. The charged cylinder
attracts toner, which is subsequently transferred to a printable
surface, creating an image.
LATEX PAPER/LATEX-IMPREGNATED PAPER
Paper saturated with latex during its formation
making it (durable=stronger) more resistant to moisture and abrasion,
more flexible, and more durable.
LEADING
Measured in points, it is the vertical space between
two lines of type.
LIFE CYCLE
The length of time that a label is to be used before
it is ultimately discarded.
LINE GROWTH
Pressure between the printing plate and substrate
that may cause the printed line to grow.
LINER
A paper or film that is a carrier for pressure sensitive
labels. Typically, it has a silicone coating to allow easy removal
of the label.
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