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BACK GUM
Adhesive that cannot be re-moistened for sealing; used as a permanent
seal on envelope seams.
BANG-TAIL
A perforated coupon attached to the body of a return envelope that
must be torn off before the envelope is sealed.
BANKERS FLAP
A type of banker's envelope known for its deeper flap.
BARCODE
A series of vertical bars and half bars representing the zip code
printed in the address block or underneath the address on a mail
piece. Space must be left at the bottom of an envelope for the bar
code. Barcodes are also used for electronic scanning of retail products,
filing, materials handling and photo-finishing systems.
BARONIAL ENVELOPE
A particular style of announcement envelope with a large, pointed
seal flap and diagonal seams. Most commonly used for greeting cards
or social stationery. Ideal for that formal look when sending invitations
or R.S.V.P. cards. Baronials are available in a wide range of sizes
and paper stocks with special panel cards and sheets made to fit
inside. See our Invitation Envelope pages
for details.
BASIS
The specific, standard sheet size from which the basis weight of
a given grade of paper is determined. Example: Bond, Ledger and
Writing Paper is 17" x 22"; Book Paper is 25" x 38";
and Cover Paper is 20" x 26."
BASIS WEIGHT
Weight, measured in pounds, (500 sheets) of paper in its basis size.
Purely speaking, substance weight is the term used to express the
basis weight of bond paper (500 sheets of 17" x 22");
but basis weight and substance weight are often
used interchangeably.
BCR
Barcode Reader. This is a Postal Service machine that reads Postnet
Barcodes.
BLANK
Paper after is has been die-cut, but before it is folded into an
envelope.
BLEED
A printed image that runs off the edges of a page, the face, back
or flaps of an envelope. Bleeds can also run off the surface of
an envelope into a window.
BLIND EMBOSS
A raised design stamped into paper without foil or ink. Can be done
before the envelope is folded to preserve this raised design.
BODY SIZE
Refers to the dimensions of an envelope when sealed.
BOOKLET
1. A large, open side envelope for catalogs, annual
reports or brochures. This style is more popular than traditional
open end catalog envelopes because it can be used in automatic inserting
machines.
2. A booklet also refers to a commercial open side envelope with
two side seams.
BULK PACKED
Refers to packaging of envelopes in a carton, as opposed to packaging
them inside separate boxes within a carton.
BUSINESS REPLY ENVELOPE
An envelope printed to determine who pays the postage. They are
recognized by a series of horizontal bars and other special markings.
They require a special postal permit so that the postage is paid
by the business sending the envelope. Another kind of reply mail
often confused with Business Reply is Courtesy Reply. These
envelopes do not have the horizontal bars or special endorsements,
and the sender pays the postage.
BUSINESS REPLY MAIL (BRM)
Specially printed cards, envelopes and cartons that may be mailed
without paying postage.
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