MYSTERY PRODUCT: CLEAR AS A BELL

Print Professional Magazine - September 2009
Are you a printer or distributor looking for alternative ways to keep profits in-house? If so, pay close attention to this month's mystery product-it might just be your company's bottom line for success.

Check out the following clues to guess what the item is:

• It features a side seam.

• It stays intact at high operating temperatures.

• It can be used for short runs on all digital four-color laser/toned-based equipment.




mystery product revealed

Keeping more profits in-house is what printers and distributors can do with new Digi-Clear envelopes from Butler, Wisconsin-based Western States Envelope & Label. This new side-seam window envelope delivers unmatched quality for short runs on all digital four-color laser/toner-based equipment.

Unlike other digital window envelopes that have foggy windows, Digi-Clear windows stay perfectly clear without shrinkage or distortion at high operating temperatures. In fact, the clarity of the Digi-Clear window is better than any existing digital window solution in the marketplace.

"We listened to what our printers and distributors were asking for when we created this product," said Steve Brocker, vice president of sales and marketing. "With the explosion of four-color digital presses in the market, the demand for a high-performance clear window envelope was constant. We tested various envelope styles and window films on our customers' digital presses until we had a solution that not only looked better, but worked better than what was currently being offered."

Thanks to the durability and quality crafted into Digi-Clear window envelopes, printers and distributors can do more for their customers while boosting their bottom line. "We plan on developing other digital-friendly product solutions that will keep short-run printing profits in-house for our customers," added Brocker.



Established in 1908, Western States Envelope & Label is a nationally recognized envelope and label manufacturer with more than 100 million products in stock daily.

For more information, call (800) 558-0514 or e-mail steve.brocker@westernstatesenvelope.com.

Originally from Print Professional Magazine®. Reprinted from Package Printing®. September 2009 © Copyright 2009, North American Publishing Co., Philadelphia PA 19130
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