In February of 2011 USPS management reversed an earlier decision that an IMb™ would be required to claim automation discounts on all letters and flats after May 2011. While you and your customers breathe a sigh of relief with no conversion deadline, we advise that you continue to pursue IMb implementation with all of your mailing customers. Why? The answer is simply that future enhancements to mailing technologies will be built around the IMb. The richness of information generated by IMb usage creates more value for the mailer. It makes sense that your customers are going to want to take advantage of this sooner than later.

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